Case Study: Billetto achieves 32% cost savings with ActiveCampaign

Billetto saves 32% monthly with ActiveCampaign

Billetto, a rapidly growing online ticketing company, faced inefficiencies and a lack of insight while using a disjointed combination of Intercom and Mailchimp for marketing. Their challenge was to integrate their customer communication and gain a unified understanding of customer behavior to fuel growth across 14 European markets. This led them to seek a solution from ActiveCampaign, a marketing automation platform.

By implementing ActiveCampaign, Billetto gained an intuitive, unified platform for automation and customer insight. The solution included seamless CRM integration with Salesforce, automated retention workflows, and conditional content for personalized, country-specific campaigns. ActiveCampaign’s tools enabled the team to proactively prevent churn and scale efficiently. The results included a 32% monthly cost savings and stellar email performance, achieving a 53.35% average open rate and a 7.22% click rate.

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