Case Study: aiqfome increases email open rates by 8x with ActiveCampaign

aiqfome increases email open rates 8x with ActiveCampaign

Aiqfome, a Brazilian food delivery app and part of the Magalu group, faced challenges in managing customer experience and email marketing during its rapid expansion. Their previous tools, including Mailchimp and RD Station, lacked the design flexibility and cost-benefit ratio needed to automate personalized communications for both B2B and B2C markets. This made it difficult to maintain their high standard of humanized marketing as they grew.

ActiveCampaign provided a solution with its email marketing and CRM software. The vendor helped Aiqfome build personalized campaigns, segment its customer base using specific data, and automate its customer journey. By implementing ActiveCampaign's software, Aiqfome achieved an 8x increase in email open rates and doubled its contact lead base, allowing for continued growth with automatically updated customer insights.

Aiqfome