Case Study: aiqfome achieves 8x higher email open rates with ActiveCampaign

aiqfome Increased Email Open Rates by 8X With ActiveCampaign Software

Aiqfome, a growing delivery and food-ordering business, needed a more flexible way to manage personalized email marketing and the overall customer experience as it expanded. On earlier platforms, the team felt constrained by limited design options, and they turned to ActiveCampaign for customer experience and email marketing software to improve communication and support growth.

ActiveCampaign helped Aiqfome build email campaigns, send personalized text messages, and organize the customer journey, while also supporting onboarding and training. By working with ActiveCampaign on segmentation using city, order history, and engagement data, Aiqfome identified inactive customer groups and improved results, including an 8x increase in email open rates.

Aiqfome

Gabriela Faria

Head of Marketing