Case Study: Xoomworks achieves 4x faster campaign launches and 30%+ increase in lead generation with Act-On Software

Xoomworks - Customer Case Study

Xoomworks, a medium‑enterprise business services firm, faced disconnected marketing systems, poor contact segmentation and nurturing, and difficulty measuring marketing’s impact after using standalone email tools. These challenges hindered lead development and made it hard to demonstrate marketing’s contribution to the business.

By adopting Act-On—with native SugarCRM integration, easy campaign creation, inbound/outbound tools and analytics—Xoomworks sped campaign implementation more than 4x, increased lead generation by over 30%, shortened the sales cycle, improved lead nurturing and targeting by funnel stage, and strengthened marketing‑to‑sales alignment, supported by Act-On customer success and training.

Xoomworks

Jeffrey Hocking

Head of Sales Development