Case Study: Xenium HR achieves an 80-100% increase in leads with Act-On Software

Xenium HR - Customer Case Study

Xenium HR, a small business in the business services sector, faced disconnected marketing systems, an inability to effectively segment and nurture contacts, and difficulty measuring marketing’s impact—challenges that limited lead generation and alignment between marketing and sales.

By implementing Act-On with CRM integration (Microsoft Dynamics), inbound/outbound marketing tools, and lead scoring, Xenium increased leads by 80–100%, improved lead nurturing and buyer engagement, sped up campaign development, saved time and resources, and shortened the sales cycle—while also better aligning marketing and sales and receiving excellent customer support.

Xenium HR

Brandon Laws

Director of Marketing