Case Study: Flycast Partners achieves 10x sales growth with Act-On Software

With Act-On as Its Backbone, Fast-Growing Flycast Exceeds Its Sales Goals by 10x

Flycast Partners, an IT service management consulting firm and premier BMC reseller, needed an effective lead-generation system that wouldn’t require a dedicated full-time administrator. After trying a complex enterprise solution that proved too cumbersome, the fast-growing company sought a feature-rich, easy-to-use platform to help its focused sales team reach prospects while interest was high.

By adopting Act-On, Flycast was up and running in hours using templates, mobile-friendly emails, landing pages and reporting that reveal prospect behavior. Sales reps now pursue warm leads based on downloads and site activity, eliminating cold calls, shortening the sales cycle and driving results—helping Flycast exceed its sales goals by tenfold.

Flycast Partners

Bill Doucette

Principal