Case Study: W-Systems achieves 7x increase in qualified leads and cuts ad spend with Act-On Software

W-Systems Lead Gen Jumps From 3-4 Leads/Week to 3-4 Leads/Day

W-Systems is a 22-person CRM consultancy and one of SugarCRM’s top partners, focused on helping mid-market companies integrate sales and marketing. Their clients needed enterprise-level marketing automation that was affordable and tightly integrated with SugarCRM; instead they were using fragmented tools, duplicating effort, generating only about 3–4 leads per week, and struggling to build consistent, trust-worthy marketing processes that sales would act on.

W-Systems implemented Act-On’s marketing automation tightly integrated with SugarCRM, consolidating email, webinar, website and event tools (including GoToMeeting) and enabling consistent content programs and better sales/marketing visibility. The result: a seven-fold increase in qualified lead generation to roughly 3–4 leads per day, lower advertising spend, more actionable leads, improved collaboration between sales and marketing, and a sustained, consistent marketing program.

W-Systems

Christian Wettre

President