Case Study: VGM Club achieves 3x faster campaign execution and up to 20% more leads with Act-On Software

VGM Club - Customer Case Study

VGM Club, a mid-sized business services company, was hindered by a disconnected marketing stack that made it difficult to segment and nurture contacts, enable sales, and measure marketing’s impact. Previously using Constant Contact, the team needed a more integrated, analytics-driven platform to streamline outbound campaigns and reporting.

They adopted Act-On for its ease of use, outbound marketing tools, and reports & analytics; the intuitive interface and lead scoring combined with Microsoft Dynamics integration let them implement campaigns three times faster, simplify performance analysis, and drive up to a 20% increase in leads. VGM Club also rates Act-On’s customer support as good.

VGM Club

Cam Schultz

VP, Marketing