Case Study: Verimatrix achieves faster campaign development, better lead generation and rapid ROI with Act-On Software

Verimatrix - Customer Case Study

Verimatrix, a medium-enterprise computer software company, struggled with overly time-consuming campaign development, limited ability to segment and nurture contacts, and difficulty measuring marketing’s impact while relying only on Salesforce. These challenges drove the company to evaluate a marketing automation solution to scale and better demonstrate ROI.

By adopting Act-On, Verimatrix streamlined campaign development, improved lead generation, and achieved tighter integration across email, webinars and CRM, making it easier to show marketing’s impact. The active-contact pricing lowered platform costs, they realized ROI in 2–3 months, and Act-On’s support and training helped the team work more efficiently, launch campaigns faster, expand platform users, increase outbound efforts, and improve program quality and sales collaboration.

Verimatrix

Angelo Outlaw

Senior Interactive Designer and Developer