Case Study: NuGrowth achieves 192% increase in leads with Act-On Software

Using Act-On, Nugrowth Sees 3x Increase in Leads

NuGrowth Solutions, a provider of sales-and-marketing “as a service,” was dissatisfied with its former marketing automation platform and needed a solution that integrated with Salesforce, was easy to use, and offered robust reporting, drip campaigns, lead scoring and real-time prospect visibility—all at a low cost. NuGrowth selected Act-On as its exclusive marketing automation platform for both its own operations and client accounts.

Act-On delivered on those requirements and, within six months, NuGrowth (and affiliate SIS) achieved a 34% increase in open rates, more than doubled their click-to-open ratio, and saw a 192% increase in leads. The platform also enabled better segmentation, automated follow-up, improved tracking and “return on impression” insights—resulting in higher prospect engagement, more targeted sales conversations, and greater team efficiency.

NuGrowth

Greg Tillar

CEO, NuGrowth Solutions