Case Study: USAI Lighting achieves faster lead generation and measurable ROI in 4–6 months with Act-On Software

USAI Lighting - Customer Case Study

USAI Lighting, a medium-enterprise lighting company, struggled with inadequate lead volume and quality and lacked the ability to effectively segment and nurture contacts. The company had no marketing automation platform prior to evaluating Act-On.

After implementing Act-On’s integrated marketing automation, USAI streamlined campaign development, improved lead generation and email tracking, and achieved ROI within 4–6 months. Act-On’s active-contact pricing enabled database growth without added cost, and support plus Act-On University helped the marketing team increase outbound efforts.

USAI Lighting

Ciro P

Digital Marketing Manager