Case Study: US Fleet Tracking nets $30,000 from its first Act-On campaign and streamlines sales, marketing & accounting with Act-On Software

US Fleet Tracking Nets 30K Out of the Gate with First Ever Act-On Marketing Campaign

US Fleet Tracking, a GPS vehicle and asset-tracking provider, needed a marketing automation solution that could capture actionable customer data and communicate across sales, accounting and technology systems. Their challenge was both technical—integrating disparate tools and making data usable—and operational, getting teams to trust and act on marketing insights.

They implemented Act-On, whose point-and-click integrations tied marketing into Salesforce and made campaign data available on desktop and mobile. A Black Friday campaign tracked in real time produced $30,000 in revenue and a 25% callback form response rate, while integrated reporting aligned sales and accounting, proved measurable ROI, and enabled faster, more targeted follow-up.

US Fleet Tracking

Sam Sims

Director of Public Relations and Marketing