Case Study: UpCurve Cloud achieves seven-fold increase in qualified leads (from 3-4 leads/week to 3-4 leads/day) with Act-On Software

UpCurve Cloud Lead Gen Jumps From 3-4 Leads/Week to 3-4 Leads/Day

UpCurve Cloud is a 22‑person CRM consultancy specializing in SugarCRM deployments for mid‑market companies. The firm needed an affordable, tightly integrated marketing automation solution to consolidate disparate tools, improve sales‑marketing collaboration, and boost lead generation — moving beyond the limited email/web capture capabilities they had been using and out of a cadence that produced only 3–4 leads per week.

UpCurve implemented Act-On’s marketing automation with deep Sugar integration (including webinar and GoToMeeting workflows), which centralized campaigns, improved lead scoring and visibility for sales, and enabled consistent content and event marketing. The result: advertising costs fell, qualified leads increased seven‑fold, and lead generation climbed to about 3–4 leads per day.

UpCurve Cloud

Christian Wettre

President