Case Study: UP! Your Service achieves 1,567% newsletter growth and 30% website traffic lift with Act-On Software

Up! Your Service Grows Newsletter Program 1567%; Website Traffic Up 30%

UP! Your Service helps organizations build uplifting service cultures and works with clients worldwide from offices in Singapore and the USA. Relying on a pull-marketing strategy (no list buying, ads, or events), the company needed a higher-performance email platform, better contact management, integrated web tools (forms, landing pages, drip programs), website visitor tracking, and real-time alerts to capture and convert interest.

They implemented Act-On’s integrated marketing automation platform to run targeted newsletters, landing pages/forms, visitor tracking, lead scoring and real-time sales alerts, and segmented nurture programs. The result: a 1,567% increase in newsletter activity, unique website visits up 30%, time on site up 25%, community growth of 5%, and more qualified leads with faster, better-timed sales follow-up.

UP! Your Service

Shyam Kumar

Client Engagement Manager