Case Study: The University of Iowa achieves improved lead nurturing and 2× faster campaign development with Act-On Software

University of Lowa - Customer Case Study

The University of Iowa, an educational institution, faced inadequate lead generation and nurturing, time-consuming campaign development, disconnected marketing systems, poor marketing‑to‑sales alignment, and difficulty measuring campaign success. These challenges prompted the school to replace its basic email provider with a more powerful marketing automation solution.

By adopting Act-On for its ease of use, CRM integration, and automated email programs, Iowa improved lead nurturing, increased buyer engagement, and accelerated campaign development — running its first Act-On campaign in 2–4 weeks and implementing campaigns twice as fast thereafter. Lead scoring and the Hot Prospect Report helped recruiters focus on the right prospects, and the team rated Act-On’s customer support as best in class.

University of Lowa

Lydia Fine

Marketing Manager