Case Study: Ultimo Software Solutions achieves 1,000+ net-new leads, +5% email CTR and ROI in year one with Act-On Software

Ultimo Software Solutions - Customer Case Study

Ultimo Software Solutions, a Netherlands‑based market leader in software for managing business assets and processes, needed to improve lead generation and shift from a supporting marketing role to actively driving demand. Their marketing team—responsible for the website, events, newsletters and case studies—wanted better qualified leads and a content marketing strategy, but lacked the toolset to automate and measure early funnel activity.

They implemented Act-On marketing automation for lead scoring, nurturing, Website Prospector and sales access via Act-On Anywhere, plus automated event and campaign workflows. The result: more than 1,000 net‑new leads, a >5% increase in email click‑through rates, improved sales alignment and visibility into prospect behavior, and an expected return on the initial investment within the first year.

Ultimo Software Solutions

Marco Van Wijngaarden

Marketing Executive