Case Study: TrustYou achieves more than 50% increase in lead generation and 4x faster campaign launches with Act-On Software

TrustYou - Customer Case Study

TrustYou, a small hospitality company, faced challenges with contact segmentation, nurture and sales enablement—struggling with lead hand-off, prioritization and follow-up. Seeking a user-friendly solution that integrated with their CRM and supported both inbound and outbound marketing, they chose Act-On to gain better visibility and reporting across their marketing efforts.

By using Act-On’s CRM integration, automated nurture programs, landing pages and analytics, TrustYou improved lead nurturing and buyer management, shortened sales cycles and aligned marketing and sales. The team achieved ROI within two months, implemented campaigns four times faster, increased lead generation by more than 50%, saved time and resources, and boosted revenue while expanding platform adoption with Act-On support and training.

TrustYou

Tamer Baker

Director of Enterprise Sales