Case Study: Treston (Finnish industrial furniture supplier) achieves personalized, scalable global marketing campaigns with Act-On Software

Treston leverages Act-On’s easy-to-use platform to facilitate successful marketing campaigns around the world

Treston, a Finnish manufacturer of ergonomic industrial furniture with subsidiaries in six countries and retail partners in more than 30, needed to move from trade-show–driven outreach to a scalable digital marketing strategy. A small global marketing team required an easy-to-use platform to automate lead capture, multilingual campaigns, nurturing and scoring, and to integrate cleanly with their CRM to deliver sales-ready leads.

They chose Act-On for its usability, pricing, multilingual support and Salesforce integration, launching their first email within a week and receiving strong vendor support. Act-On delivered real-time lead insights, automated segmented customer journeys and direct lead handoff to sales, enabling efficient global campaigns, faster follow-up and ongoing improvements in tracking and personalization.

Treston

Minna Lyyra

Director of Marketing