Case Study: Travelink achieves personalized email engagement and increased leads with Act-On Software

Travelink creates personalized email experience and the phones start ringing

Travelink, an American Express Travel agency headquartered in Nashville, needed to extend the personal touch of its nationwide travel advisors into email communications. Their legacy email solution lacked the level of personalization, automation and analytics required by a small marketing team to nurture client relationships and drive revenue.

Travelink selected Act-On for its personalization, ease of use and real-time reporting, deploying the platform quickly to run monthly, quarterly and event-driven campaigns. With personalized names and advisor images, more frequent (even weekly) campaigns, and accurate performance metrics, Travelink saw increased engagement and inbound calls—most notably a Gift of Travel campaign that generated measurable advisor bookings and incremental revenue.

Travelink

Sandy Schadler

Vice President of Marketing