Case Study: Tower Federal Credit Union achieves 3X increase in email open rates with Act-On Software

Tower Federal Credit Union Sees 3X Increase in Open Rates with Act-On

Tower Federal Credit Union, Maryland’s largest federal credit union with more than $3 billion in assets and 180,000+ members, needed to make its 10-person marketing team more efficient and effective at nurturing leads across 500+ Select Employee Groups. Using a basic email tool, the team had to manually segment lists and follow up, limiting personalization, lead scoring and overall outreach performance.

By switching to Act-On marketing automation, Tower automated email campaigns, improved segmentation, tracking and lead scoring, and launched trigger-based nurture programs. The result: open rates increased two- to three-fold (about 3x), conversion and loan application starts rose, marketing became more targeted and efficient, and the team reclaimed time while improving ROI.

Tower Federal Credit Union

Marc Wilensky

Vice President of Communications and Brand Marketing