Case Study: Touchtown achieves accurate marketing automation, 80% lead engagement and 99.5% customer retention with Act-On Software

Touchtown - Customer Case Study

Touchtown, a provider of engagement solutions for more than 1,200 senior living communities, struggled to get reliable marketing data and CRM integration from two previous marketing automation platforms (Pardot and Marketo). Flawed reporting and broken email/landing-page layouts hindered their ability to follow prospects’ digital body language and support a sales-driven funnel, so they sought a solution that would produce accurate data and be easy to use.

After testing and implementing Act-On, Touchtown gained a native Salesforce integration, intuitive drag-and-drop content tools, and automated campaigns (including an auto-submit demo request and Calendly scheduling) that boosted email conversions and sales handoffs. The platform streamlined campaign development and list management, improved ROI, and helped Touchtown retain 99.5% of customers—while 80% of those demo-request leads engage directly with sales.

Touchtown

Mike Rethage

VP of Customer Success