Case Study: The RevereGroup achieves expanded lead generation and empowered marketing and sales with Act-On Software

The RevereGroup Uses Act-On + SugarCRM to Expand Lead Generation and Empower Marketing and Sales

The RevereGroup, a third‑generation, family‑owned manufacturer of specialty food packaging, faced difficulty generating leads and differentiating beyond price despite competitive offerings. Their marketing relied on time‑consuming HTML emails and manual Excel tracking, sales cycles could run up to two years, and limited marketing resources left them without the analytics needed to nurture prospects—an urgent problem with a large tradeshow approaching.

Working with Faye Business Systems Group, RevereGroup implemented SugarCRM integrated with Act‑On in under six weeks. They launched tradeshow follow‑ups within a month and built automated email and social nurture campaigns that halved email design time, enabled segmentation, and provided lead scoring, activity history, and website alerts for sales. The result: more targeted, timely engagement, stronger branding, and tighter marketing‑sales alignment that accelerates lead conversion.

The RevereGroup