Case Study: The Library Store achieves a 174% increase in email-driven revenue with Act-On Software

The Library Store Increases Email-driven Revenue By 174% With Act-On

The Library Store is a 30-year, family-owned retailer supplying schools and libraries nationwide, with a $9.2M business, 35 employees and a 628-page catalog of 35,000 products. Facing limited marketing staff and only monthly batch-and-blast emails, the company needed a way to deliver timely, relevant, highly targeted communications and to capture better website visitor data to boost customer retention and lifetime value.

The Library Store implemented Act-On to automate nurturing, integrate with its customer database, capture feedback and run responsive email and loyalty programs (including first-time buyer surveys with a 10% off offer and automated reward-status updates). Results included a 157% increase in email-driven website sessions, a 174% increase in email-driven revenue, a 132% lift in new email-driven visits, a 23% increase in average order value, a 20% drop in unsubscribes, a 50% open rate and roughly a 200% return on their Act-On investment.

The Library Store

Jenny Lockwood

Online Marketing Specialist