Case Study: The Icebox achieves 40–60% more leads and 4x faster campaign implementation with Act-On Software

The Icebox - Customer Case Study

The Icebox, a small marketing and advertising firm, was struggling with inadequate lead generation, an inability to effectively segment and nurture contacts, and difficulty measuring marketing’s impact. Previously using MailChimp and Constant Contact, they evaluated Act-On to consolidate inbound/outbound efforts and improve CRM-driven marketing.

Act-On — selected for its ease of use, Microsoft Dynamics integration, inbound/outbound tools and analytics — provided lead scoring, faster campaign development and better targeting. The Icebox reported improved lead nurturing and buyer engagement, campaigns implemented 4× faster, ROI in under two months, a 40–60% increase in leads, and very good customer support.

The Icebox

Chris Newcombe

Marketing Professional