Act-On Software
132 Case Studies
A Act-On Software Case Study
Terry Forsey Consulting is a UK-based specialist software marketing consultancy that helps small and medium software firms with lead generation and marketing strategy. As their client base grew, the team struggled with a patchwork of disjointed tools for email, analytics, CRM and social, which made multi-channel coordination difficult and limited their ability to scale and deliver managed services.
They adopted Act-On’s integrated marketing automation platform and built a turnkey managed lead-generation service that combined the consultancy’s expertise with Act-On’s automation and CRM integrations. The new offering enabled global, automated campaigns and stronger client relationships — and the business grew 50% year-over-year within the first year of going live.
Terry Forsey
Managing Director