Case Study: TechnologyAdvice achieves 52% open rates and saves 400+ hours/month with Act-On Software

TechnologyAdvice Increases Open Rates to 52%, Saves 400+ Hours/Month with Act-On

TechnologyAdvice is a fast-growing demand-generation firm that helps technology vendors reach and convert buyers through content promotion, email, search and social campaigns. As lead volume grew, many prospects were slipping through the cracks because sales couldn’t manually nurture them at scale and marketing needed better segmentation and personalization to drive engagement.

By implementing Act-On and integrating with Salesforce, TechnologyAdvice automated lead nurturing, baked personalization and A/B testing into every campaign, and now runs 91 drip programs sending 6,300+ emails monthly. Results: open rates as high as 52.8% (CTR up to 12.8%), nearly 422 hours saved per month, ROI in under 60 days and 33% of installation costs recovered in the first month.

TechnologyAdvice

Jordan Schneider

Director of Marketing