Case Study: SupplyFrame saves time and boosts customer engagement with Act-On Software

Supplyframe’s Small Marketing Team Saves Time, Gains Customer Engagement

SupplyFrame, a global online marketing channel for electronics suppliers, needed a more powerful but easy-to-use marketing automation solution. With a five-person marketing team and prior tools that made email and landing-page creation slow and error-prone, they required Salesforce integration, reusable templates, and lead-nurturing capabilities to scale their thought-leadership campaigns.

After adopting Act-On, SupplyFrame gained intuitive email and landing-page builders, Salesforce sync, lead scoring, list management and analytics; implementation was fast and supported by Act-On’s team. The results: campaign build time fell from a day to about an hour, prospects moved from simple inquiries to active engagement, sales reps gained better insight into leads, and customers began sending weekly messages of appreciation.

Supplyframe

Wendy Guerin

Director of Marketing