Case Study: Spinnaker achieves 250% increase in contact form submissions and $100,000 in marketing-qualified opportunities with Act-On Software

Spinnaker leverages Act-On Marketing Automation to engage prospects wrestling with changes in supply chain management

Spinnaker is a supply chain services firm that helps large enterprises develop strategy and implement process and technology to improve performance. Facing a shift from supply-driven to demand-driven models, its marketing team lacked a way to profile and engage a large, unqualified database of current, former, and prospective contacts and needed to build credibility, demonstrate services, and deepen client relationships through better, more targeted communication.

Spinnaker implemented Act-On marketing automation integrated with SugarCRM to run automated funnels, triggers, lead scoring, targeted email templates, and drip campaigns that track prospects’ digital behavior. The program enabled faster, data-driven outreach and optimization, driving a 250% increase in contact-form submissions, higher open and click rates, significantly more campaign volume and frequency, and $100,000 in marketing-qualified opportunities within 16 weeks.

Spinnaker

Paul Adamson

Director of Marketing and Business Development