Case Study: Specops achieves an 11% increase in won deals and saves 1,150 hours annually with Act-On Software

Specops Adopts Act-On for Pre & Post Sales Engagement Drives Better Customer Outcomes

Specops Software, an IT management and security software provider, was struggling to keep prospects engaged in a crowded market with long sales cycles. Their one-off, time-based email sends produced low open rates and poor long-term engagement, and with limited marketing and IT resources they needed a way to reach the right prospects at the right time to stay top-of-mind.

Specops implemented Act-On’s marketing automation—easy to set up and supported—launching their first nurture campaign within two weeks and building targeted pre-sales and automated post-sales onboarding programs. The result: better lead qualification and routing, an 11% increase in won deals, roughly 1,150 hours saved annually, reduced churn and improved customer retention.

Specops

Colleen Yang

Marketing Specialist