Case Study: SolarWorld USA achieves higher email engagement and a $72K sales pipeline with Act-On Software

SolarWorld - Customer Case Study

SolarWorld USA, a 40-year leader in U.S. solar manufacturing serving homeowners, commercial clients, government and installers, faced intense international competition and the need to scale brand awareness and lead generation. Lacking a centralized email or automation platform (they relied on one-to-one emails), the company sought a cost-effective way to educate the market, segment audiences, and automate personalized outreach to distributors and installers.

SolarWorld implemented Act-On for email campaigns, web forms, automated nurture programs, and social publishing—using tradeshow lead capture, segmented follow-up, and partner newsletters to strengthen retention and referrals. The results: a 46% email open rate and 28.5% clickthrough rate (vs. industry averages of 26.7% and 4.9%), email became the company’s fifth-largest traffic source, and $72,000 in pipeline was generated over a recent six-month period.

SolarWorld