Case Study: PeopleHR achieves record-breaking revenue and rapid ROI with Act-On Software

Software Provider Peoplehr Goes From Lead Overload To Record-Breaking Revenue

PeopleHR, a UK-based provider of cloud HR software with over 1,000 customers, was generating large volumes of inbound leads through PPC, SEM and content syndication but struggled to follow up. Sales repeatedly cherry-picked the newest, most likely-to-close prospects, leaving roughly 1,500 untouched leads (at a CPL of about $60 — ~ $90,000 spent) that were going to waste and limiting revenue growth.

PeopleHR implemented Act-On quickly, integrated it with Salesforce, and used lead scoring, nurturing and targeted content to re-engage dormant prospects and prioritize sales-ready leads. As a result they reopened many lost opportunities, recouped their annual Act-On spend by week four, doubled lead volume in three months, recorded three months of their highest revenue yet and “smashed” sales targets.

People HR

Sat Sindhar

Managing Director