Case Study: SKF achieves faster campaign launches and increased lead generation with Act-On Software

SKF Group units experience improved lead generation, faster campaign implementation, and higher conversion rates with Act-On!

SKF, a global technology leader since 1907 with business units in over 140 countries, faced fragmented marketing tools and processes that made it hard to segment and nurture leads, integrate with CRM, transfer qualified leads to sales, and measure campaign impact. Many units relied on disparate ESPs and complex platforms, which slowed campaign execution and limited personalization and reporting.

Several SKF units implemented Act-On for unified marketing automation—leveraging landing pages, forms, automated nurture programs, CRM integration and analytics—which enabled faster campaign launches and better lead handoffs. Results included 3x faster campaign deployment and a 30% lead increase for SKF Mexico, 2x faster launches and a 20% lead increase for SKF Estonia, a 30% lead increase and ROI in 2–3 months for SKF Slovensko, plus improved sales alignment and campaign visibility across units.

SKF

Angel Oropeza

Marketing Professional