Case Study: SKF Industrie achieves ROI in under 2 months and 2x faster campaign implementation with Act-On Software

SKF - Customer Case Study

SKF Industrie, a large manufacturing enterprise, faced inadequate lead generation, disconnected marketing systems (email, webinars, CRM), poor segmentation and nurturing, ineffective sales hand-offs, and difficulty measuring marketing’s impact. Previously using ExactTarget, the company sought a solution that would integrate with CRM and unify inbound and outbound efforts.

They implemented Act-On for CRM integration, inbound (forms, landing pages, social) and outbound (email, nurture) marketing, which enabled targeted campaigns by segment and funnel stage, stronger marketing–sales alignment, and 2x faster campaign implementation. SKF achieved ROI in under two months and noted Act-On added substantial functionality to their Oracle CRM.

SKF

Chloe Mackin

Marketing Professional