Case Study: SKF Mexico achieves 30%+ increase in lead generation and 3x faster campaign implementation with Act-On Software

SKF - Customer Case Study

SKF Mexico, a large manufacturing enterprise, faced low lead volume and quality, slow and time-consuming campaign development, and fragmented marketing systems (email, webinars, CRM). These challenges prompted the company to seek a more integrated, user-friendly marketing solution.

By adopting Act-On’s marketing automation platform and leveraging its customer support and Act-On University, SKF Mexico streamlined workflows, improved performance analysis, implemented campaigns three times faster, and increased lead generation by more than 30%.

SKF

Angel Oropeza

Marketing Professional