Case Study: SKF Estonia OÜ achieves 20%+ lead growth and 2x faster campaign deployment with Act-On Software

SKF - Customer Case Study

SKF Estonia OÜ, a large enterprise manufacturer, needed a stronger marketing automation solution. They were unable to effectively segment and nurture contacts, struggled with lead hand-off and prioritization, and had difficulty measuring marketing’s impact while using ExactTarget.

They implemented Act-On for inbound/outbound campaigns and reporting, supported by Act-On University and customer success. As a result they launch campaigns twice as fast, generate over 20% more leads, save time and resources, run more targeted campaigns by segment or funnel stage, and achieve better marketing–sales alignment and program quality.

SKF

Andre Laanemets

Sales Representative