Case Study: SKF B.V. achieves 3x faster campaign launches and rapid ROI (2–3 months) with Act-On Software

SKF - Customer Case Study

SKF B.V., a large manufacturing company, was struggling with inadequate lead generation, disconnected marketing systems (email, webinars, CRM), ineffective sales hand-offs, and difficulty measuring marketing’s impact. They sought a solution to improve analytics, nurture leads, and better align marketing and sales.

SKF implemented Act-On for CRM integration (including Siebel), inbound and outbound marketing, and reporting/analytics. As a result they achieved ROI in 2–3 months, can analyze performance more easily, run targeted campaigns by segmentation or funnel stage, align marketing and sales more effectively, implement campaigns three times faster, and increase lead generation by more than 10%; Act-On support and Act-On University also sped campaign launches and expanded outbound activity.

SKF

Ringo van Voorst

Marketing Manager