Case Study: AB SKF achieves 20%+ increase in leads and 2× faster campaign deployment with Act-On Software

SKF - Customer Case Study

AB SKF, a large manufacturing company, faced disconnected marketing systems (email, webinars, CRM) and struggled to segment and nurture contacts effectively after using basic email providers. These limitations made it difficult to prioritize leads and measure campaign performance.

By adopting Act-On for its CRM integration (including Siebel), reporting and analytics, AB SKF unified its marketing stack and improved targeting. The company saw ROI in 4–6 months, doubled campaign deployment speed, increased lead generation by over 20%, and gained easier performance analysis—supported by Act-On customer service and Act-On University to raise program quality.

SKF

Yucca Sun

Marketing Professional