Case Study: SKF Slovensko (SKF) increases lead generation by more than 30% and launches campaigns 4x faster with Act-On Software

SKF - Customer Case Study

SKF Slovensko Spol. S R.O., a large manufacturing enterprise, was struggling with inadequate lead generation, disconnected marketing systems (email, webinars, CRM) and difficulty measuring marketing’s impact. These challenges prompted the company to evaluate marketing automation solutions to improve lead volume and visibility across campaigns.

They selected Act-On for its ease of use, inbound/outbound tools and reporting capabilities. With Act-On and support from Act-On University, SKF now analyzes performance more easily, runs campaigns more than 4× faster, achieves time and resource savings, sends more targeted campaigns, and better aligns marketing and sales—realizing a >30% increase in lead generation and ROI within 2–3 months.

SKF

Vladimíra Kovalovská

Distibutor Development Manager