Case Study: SKF achieves 30%+ lead growth and 3x faster campaign deployment with Act-On Software

SKF - Customer Case Study

SKF, a large manufacturing company, faced challenges with effectively segmenting and nurturing contacts, enabling sales (lead hand-off, prioritization, follow-up), and measuring marketing’s impact. Previously using Marketo and separate email service providers, they sought an easier-to-use marketing automation platform with strong CRM integration and reporting.

SKF selected Act-On for its ease of use, native Salesforce integration, inbound tools, and analytics. The platform improved lead nurturing and buyer management, enabled targeted campaigns, cut campaign build time by 3x, delivered a >30% increase in lead generation, achieved ROI within six months, and saved time and resources—supported by Act-On’s customer support and training.

SKF

Bhanuprakash Vishnudasyam

Marketing Manager