Case Study: SimScale achieves 68% higher email open rates and 15% more MQLs with Act-On Software

SimScale - Customer Case Study

SimScale, a cloud‑based computer‑aided engineering (CAE) platform used by tens of thousands of engineers, faced disjointed, labor‑intensive marketing when CMO Agata Krzysztofik arrived. Channels (AdWords, conferences, SEO) and campaigns were siloed, operations relied on manual data imports/exports, email segmentation was poor, and the team lacked integrated reporting tied to Power BI and Microsoft Dynamics CRM.

Agata implemented Act-On to automate email nurture programs, centralize reporting, integrate webinars (GoToWebinar), segment audiences, and use survey data to re‑engage prospects. The result: email open rates rose 68%, click‑through rates 25%, onboarding emails produced 15% more MQLs, and streamlined processes saved the equivalent of two full‑time employees—while Act-On’s Power BI and Dynamics integrations delivered richer lead data to sales for faster follow‑up.

SimScale

Agata Krzysztofik

Chief Marketing Officer