Case Study: Simpleview achieves improved lead generation, streamlined campaigns, and ROI in 4–6 months with Act-On Software

Simpleview - Customer Case Study

Simpleview, a medium-sized software company, was struggling with inadequate lead volume and quality, slow and time-consuming campaign development, disconnected marketing systems (email, webinars, CRM), poor segmentation and nurturing, weak sales hand-off and follow-up, and difficulty measuring marketing’s impact. These challenges led them to replace their previous platform, Distribion, in search of a more integrated marketing automation solution.

They adopted Act-On, which delivered easier campaign development, improved lead generation, tighter integration across tools, more effective segmentation and nurturing, and stronger sales enablement and measurement—achieving ROI in 4–6 months. Act-On’s active-contact pricing let Simpleview grow its database without extra cost, freeing budget for programs and staffing, while customer support and Act-On University increased the marketing team’s efficiency.

Simpleview

Nate Casimiro

Marketing Operations Manager