Case Study: Shoshana Technologies achieves rapid ROI and improved lead generation with Act-On Software

Shoshana Technologies - Customer Case Study

Shoshana Technologies, a small computer software company, turned to Act-On after struggling with ineffective sales enablement (lead hand-off, prioritization and follow-up) and difficulty measuring marketing's impact. The company had previously used HubSpot and Salesfusion but needed a more efficient, measurable marketing platform.

Act-On delivered faster campaign development, improved lead generation and stronger sales enablement, helping Shoshana achieve ROI in under six months. Its active-contact pricing prompted better list cleaning and segmentation, while Act-On’s support and training (Act-On University) boosted team efficiency, accelerated campaign launches, increased outbound activity and improved program quality and collaboration with Sales.

Shoshana Technologies

Linda Teaman

CEO