Case Study: Save The Bay boosts web traffic 160% and raises nearly $80,000 with Act-On Software

Save the Bay - Customer Case Study

Save The Bay, the Bay Area’s largest regional nonprofit protecting and restoring San Francisco Bay, launched its inaugural “Bay Day” to turn local appreciation into advocacy, supporters, and funding. Faced with a nine-county region and a small team, the organization needed a scalable way to grow its contact list, raise money, and humanize its mission.

Using Act-On for segmented email automation and a multi-channel strategy—including high-profile partners (Facebook, Yelp, PG&E, the Giants), local event sites, web promotions, and targeted social ads—Save The Bay ran ten email campaigns and three newsletters to promote 50+ activities across 40+ partners. The campaign reached nearly 1.7 million people, added 4,000 contacts, drove web traffic up 160%, and raised nearly $80,000, with strong engagement (email open rate 27.7%, Facebook reach >1M and 2.3% engagement).

Save the Bay

Cyril Manning

Director of Communications