Case Study: RSA Insurance achieves 3x faster campaign launches and 20%+ lead growth with Act-On Software

RSA Insurance - Customer Case Study

RSA Insurance, a large enterprise in the insurance sector, faced inadequate lead volume and quality, slow and time-consuming campaign development, disconnected marketing systems (email, webinars, CRM), poor segmentation and nurturing, weak sales enablement, and difficulty measuring marketing’s impact. The team had been using Enabler for email marketing but needed a more integrated, efficient solution.

RSA selected Act-On for its ease of use, inbound and outbound capabilities, and native Salesforce integration. As a result, the marketing team now analyzes performance more easily, saves time and resources, builds and launches campaigns three times faster, sends more targeted campaigns, and has increased lead generation by more than 20%, supported by Act-On customer service and Act-On University.

RSA Insurance

Nicola Harris

Campaign Manager