Case Study: R.M. Hoffman achieves doubled web traffic, 15% sales revenue growth and 33% more leads with Act-On Software

R.M. Hoffman Revitalizes Marketing with Act-On

R.M. Hoffman, a Sunnyvale-based maker of industrial automation components since 1959, confronted a changing marketplace as buyers moved online and traditional sales-driven tactics lost traction. In 2014 the company prioritized digital marketing to capture and nurture qualified leads and boost revenue, seeking tools that could scale their veteran sales team’s reach and effectiveness.

They deployed Act-On for lead capture, nurturing, segmentation and website visitor tracking, paired with Zoho CRM and Cazoomi for synced customer data. Targeted email campaigns, gated content and behavioral insights equipped sales engineers to engage earlier and smarter—leading to doubled web traffic, a 15% increase in sales revenue and a 33% year‑over‑year rise in leads, with Act-On now central to their operations.

R.M. Hoffman

Peter Hoffman

Vice President of Sales and Marketing