Case Study: Flatirons Digital Innovations accelerates onboarding and fuels demand generation with Act-On Software

Returning to Act-On from Pardot empowers Flatirons Digital Innovations to fuel their demand generation efforts

Flatirons Digital Innovations (FDI) is a boutique consulting firm that helps clients solve complex content- and data-driven challenges across regulated industries. As a one-person marketing team, Director of Marketing Julie Fouque needed a marketing automation platform that let her execute campaigns, generate leads, and support sales without relying on a developer — something Pardot could not deliver.

FDI selected Act-On for its ease of use, responsive customer support, and fast onboarding. Act-On was deployed in weeks, integrated with Salesforce and Outlook, and enabled automated nurture programs, landing pages, webinar hosting, and better sales outreach tracking. The platform’s flexibility and hands-on support reduced dependence on technical resources, accelerated lead generation and pipeline growth, and positioned FDI to scale its marketing efforts.

Flatirons Digital Innovations

Julie Fouque

Director of Marketing