Case Study: RedVector achieves faster campaign development, improved lead generation and rapid ROI with Act-On Software

RedVector - Customer Case Study

RedVector, a medium-sized education company, struggled with disconnected marketing systems (email, webinars, CRM) and ineffective sales enablement around lead hand-offs, prioritization, and follow-up while using Eloqua. These challenges prompted them to evaluate alternatives to better align inbound and outbound efforts.

After switching to Act-On, RedVector found a more user-friendly platform and strong support from Act-On University, which improved lead generation and made campaign development easier. The active-contact pricing and lower fees saved up to $10K and delivered ROI in 4–6 months, while the team launched campaigns faster, expanded users and outbound programs, and freed budget for additional marketing and resources.

RedVector

Kasey Murray

Marketing Strategist