Case Study: Reading Partners achieves stronger national branding and streamlined regional marketing with Act-On Software

Reading Partners Uses Act-On to Strengthen National Brand and Empower Regional Offices

Reading Partners, a national nonprofit that helps K–2 students achieve reading proficiency, struggled to balance stewardship of its national brand with the communication needs of 14 local chapters. Marketing lead Sarah Delaney-Busch needed a Salesforce-integrated marketing automation platform that allowed central oversight, regional autonomy, and streamlined volunteer recruitment, campaigns, and content approvals.

Reading Partners adopted Act-On’s parent/child model, using templates, approval workflows, Salesforce-linked web forms, and audience segmentation to give regions the tools to customize outreach while preserving brand standards. The change sped production, saved staff time, improved brand consistency, boosted volunteer and donor engagement, and produced actionable donor insights that make fundraising and targeting more effective.

Reading Partners

Sarah Delaney-Busch

Volunteer Recruiter