Act-On Software
132 Case Studies
A Act-On Software Case Study
Quantum Learning Network’s SuperCamp has spent 35 years helping students boost grades, confidence, and peer relations, but its marketing was being held back by an ESP that required manual list cleaning, didn’t integrate with Microsoft Dynamics, and couldn’t track prospect engagement. With leads declining and competition rising, QLN needed a more automated, data-driven way to nurture prospects and align marketing with sales.
QLN implemented Act-On for native Dynamics integration, automated drip campaigns, intuitive segmentation, web tracking and lead scoring tied to a Dynamics dashboard for sales. The result: campaign volume increased 4x, campaigns that once took a month were built in a day, deliverability and open rates improved, sales captured 30 customers from a product launch that previously sold zero, and reps now prioritize and close higher-quality leads.
Kevin Rice
Technology Coordinator