Case Study: Pulpo Media achieves 10–12 high-quality inbound leads weekly and $120K–$150K closed deals with Act-On Software

Pulpo Media Generates High-Quality Inbound Leads with Act-On

Pulpo Media, an Entravision company that reaches over 41 million U.S. Hispanic consumers, faced inconsistent, low-information inbound leads and an inefficient, siloed marketing stack. A small marketing team managed email, landing pages, forms, and contacts with separate tools, creating knowledge gaps, slow processes, and poor visibility into website visitors.

After evaluating Marketo and Pardot, Pulpo implemented Act-On for website visitor tracking, landing pages/forms, and email because of its ease of use, pricing, and responsive support. Within 30 days the team was onboarded, and Act-On delivered a steady flow of 10–12 high-quality inbound leads per week, closed deals of $120K–$150K, consolidated marketing operations, and improved reporting and team efficiency.

Pulpo Media

Oscar Padilla

Executive Vice President of Client Services and Ad operations